Golden Years: Cloning The Golden Fleece

In 1950, when I was 12 years old, Grandpa Press took me to Brooks Brothers for my Bar Mitzvah suit. He brought it back to J. Press for alterations and the first thing he did was rip off the Brooks Brothers label and replace it with one of ours.

Grandpa Press’ dismemberment of a Brooks Brothers label from my size 16 grey flannel suit followed the protocol established on York Street at the turn of the century: namely, copying Brooks Brothers.

All the players alongside the Yale campus — Langrock, Fenn-Feinstein, White’s, Isenberg, the Yale Coop — all “followed suit” when it came to Brooks Brothers. And when LIFE Magazine proclaimed the coast-to-coast explosion of the Ivy League Look, mainstream retailers got into the act by mimicking the 1901 Brooks Brothers Number One Sack Suit, not to mention the buttondown shirt, rep tie, seersucker, Indian Madras, the polo coat, and many other items. «more»

— Richard Press, at Ivy Style